In this article we will talk about how you can leverage social media marketing to save big $$$ in advertising costs, build brand awareness, and generate more sales!

vape shop social media

As a brick and mortar small business you know there’s a lot to accomplish with little resources. Using social media is a great way to advertise your e-cigarette business without spending much, if any, money. Instead of spending your hard earned money you will spend something equally as valuable: your time.
It’s a pretty good trade off though. You spend 15-30 minutes each day on various social media sites instead of paying a marketing company to build your brand for you. If you do things right you will see a big increase in your local and regional popularity which will ultimately lead to more sales.

Before we dive in here is a list of social media sites displayed in order from the best for your business to the ones you really don’t need to focus on too much.

1. Facebook

2. Instagram

3. YouTube

4. Twitter

5. Google+

6. Pinterest

7. LinkedIn

8. …Everything else

facebook for vape shops

1. Do Your Homework

The best social media campaigns always have a great strategy behind them. You can do this by identifying your target audience. Clearly the target audience would be anyone who uses e-cigarettes or smokers looking to quit by purchasing an electronic cigarette.

2. Coordinate Your Social Networks

If you treat each social network as a stand alone effort, your success will be very limited. Your website is your brand’s home base. Your goal from social media is to drive traffic to your website or your retail storefront where the sales occur. Use your blog to establish a voice for your brand and to share information.

You can optimize your website and your blog for social media. The goal is to make it easy for users to share information with their friends. Keep your social sharing buttons where users can see them and be sure to remind your users to share your content.

3. Start Small

Once you’ve know your target audience and set up your website for sharing you are ready to go social! Remember, social media campaigns take time so don’t bite off more than you can chew. Start with two social networks and commit to them. Once you feel like you can handle more then add another network until you are actively posting to relevant all social networks. If you get too large to fast your posting frequency will decline and you will lose followers.

4. Set a Schedule

We have found that the best times to post are just after lunch and in the evening. More people are on their social networks during these times and your message will reach more people.

Be sure to set aside a block of time for social networking. When you make a post it is very likely that you will get some comments so try to respond to the ones that you can. It is unlikely that you would be able to respond to every single comment but be sure to engage with your followers. People follow you for a reason and engaging the community will make you rise to the top much more quickly.

5. Track the Data / Use all Available Tools

Facebook in particular has a robust toolset for tracking certain data points. Also, in your website’s Cpanel or Google Analytics you can track your sites visitors and determine if a boost in web traffic is the result of a social media post.

You can boost your reach using Facebook by paying to increase the visibility of your posts. You may consider setting aside some advertising dollars for this purpose. Since social media can net you some very large gains in traffic, the money spent advertising here have a great ROI.

Final Thought

Social media is game changer for businesses. It allows small, local businesses the ability to reach the same audience as the big corporations. You don’t have to spend a lot of money to get your message out because your content is pushed by users.

As a small business you need all the tools you can get to stay on the level with the larger companies and social media is a great way to level the playing field!

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