Fire up your e commerce website with these five tips for e-cigarette stores!

Small businesses can have it pretty rough online. They don’t have the money to compete on the same level with large retailers and their time is often consumed with managing the day to day operations inside their retail store. Most small business owners want a web solution that is fully automated and just runs all by itself. Sadly to say, no such thing exists and your options are to either pay someone to manage your site or try to manage the site yourself.
iVape Local offers web design and hosting at a very affordable price but this article is geared towards the vape shop owners who want to manage their site all by themselves.
Our five tips for small business websites will help point you in the right direction when it comes to making your website attract new visitors and sell more products. As always, if you have any questions please email us directly and we will happy to provide an answer.

1. Keep it Simple

You want to show off all the great things about your e-cigarette store but you don’t want the main page to be too busy. Make sure the elements of your page (images, products, etc) are displayed in way that makes customers focus on what is important. Keeping images and text evenly lined up on the page can make even the simplest website look professionally designed.

2. Branding is Crucial

It is very important for your website to be branded with your unique logo and service marks. In fact, any part of your vape shop’s online presence should reflect the same branding. Your Facebook, Twitter, Google+, Instagram, and other social media sites should have the same logo that is on your website. This will help consumers identify your online assets with your actual brick and mortar store.

3. Register Your Website with Everything

Be sure to register your site with Google Places, Google Business, and create a Google Webmaster Tools account. Those 3 items are necessary for every successful website. Also, list your site with every vape shop directory and make sure to put a link to your website on your listing. Yelp and are great resources too. The point is, take advantage of all the free resources available to your business.

4. Publish Interesting Content

You want visitors to come to your website. The best way to get people to your site is to publish interesting content. After you write each article share it on social media. You will notice a boost in web traffic after each blog post is made public. Publishing great content is a great way to improve your SEO as well. Google loves websites that offer information and they will rank you higher than a site that only has products for sale without any content.

5. Have Fun

Have fun with your website! It is your platform to promote your business to your potential customers and your existing customers. Create a viral environment where users are encouraged to participate by sharing products, blog posts, and other content. Below are some examples of websites that engage their users and make the most of their online presence.

Vapor Delight

Vapor Delight is a vape shop in Beverly Grove, CA. Their website does a great job with customer engagement and is truly an example of the perfect website for local business.

Texoma Top Shelf E-Cig and Vape

TTS E-Cig and Vape is located in Sherman, TX. They are a great e-cigarette store and their website is well put together.