Should your vape shop use a DIY website tool of should you hire a professional?

So you’ve opened your vape shop and customers are starting to visit your store. You have been handing out business cards and offering customers discounts if they refer their friends to shop with you. Overall things are going better than expected and your business feels like it’s starting to take off.
You know that you need a website and are thinking of building one yourself using one of the many DIY web design companies. You know how to follow instructions and you’re sure you can build a professional looking website if you take your time and work diligently. Below are some things that you should be thinking about.

diy website for vape shop

What a Do It Yourself website can do for you:

A DIY website builder can offer you an inexpensive way to get online. Most of the companies that offer a DIY website builder will include that service for free if you purchase a domain from them. Hostgator and Bluehost will both offer you a free website builder if you sign up for hosting. Other companies like GoDaddy and Wix stress how easy it is to create your own website in many of their ads and commercials. One of GoDaddy’s main selling points is ease of use. In their commercials they usually shop a small business owner who was looking for a way to increase sales and then found GoDaddy. What the commercial doesn’t show is all the hours of stress and frustration the business owner went through trying to get their site looking good. 

e cigarette diy website

DIY websites can be somewhat easy to create. Most offer a simple drag and drop platform that make composing a web page quick and easy although you won’t have any bells and whistles, just a simple website with your name an information. 

Reasons not to use a DIY website builder (like the ones offered by GoDaddy or Web.com)

  • You are a Professional Vape Shop

    Your customers will come to expect a certain level of professionalism from you and having a cut and paste website is very unprofessional. Here’s an example of a vapor shop who used Wix to build their site: http://greg749.wix.com/xperiencevapes. It’s not terribly bad however it’s far from professional.
  • You Might Not Do a Very Good Job

    Sorry to burst your bubble but most business owners who start on the task of building a DIY website will begin with lots of energy and excitement but that energy will fizzle out over time once you begin to get frustrated or get busy with other projects. This would result in a halfway finished website and not something you would be proud of.
  • You Will Need to Learn Basic SEO

    You can learn SEO just like anybody else however it would take weeks of reading and studying. Plus, if you mess up Google might penalize you and block your site completely. iVape Local offers basic SEO for $29.99 per month and it’s worth $1 per day to save yourself the headache. 
  • The Vision in Your Head Will Not Transfer to the Screen

    There are certain elements (features) that you want your website to have. Using a website builder limits you to whatever tools your web hosting company makes available. This will cause you to become frustrated when your ideas do not appear on the screen. 
If you really want to build your own website and you are willing to take the time to learn something new then there is a solution available for you. It doesn’t require you to learn code, although you will pick up some code just by using it, and it allows you to build a professional website with all the bells and whistles.

Enter WordPress.

WordPress is a Content Management System (CMS). It was originally used by bloggers to publish articles online but quickly grew in popularity due to it’s versatility and ease of use. 
Many vapor stores use the WordPress platform to develop their websites because you can quickly and easily create professionally designed site without knowing how to code. iVape Local recommends e cigarette shop owners who want to make their own website use WordPress. 
Here is an example of a professional looking WordPress website owned by a vape store: Vapor Delight – A Vape Shop in Beverly Grove, CA. The owner of Vapor Delight built his website from scratch. 
iVape Local uses the WordPress CMS for our customer’s websites. Here are some examples of what we can do for you:
Texoma Top Shelf E-Cig and Vape – Sherman, TX
R&B Vapes – Elk City, OK
Ultimately you will have to choose whether you want to build your own website for your e cigarette store or if you want to hire a company to do it. If you are very busy getting your store up and running it might make sense to pay a professional for this service. However if you are up for a challenge and have time to devote to learning new things then building your vape store’s website with WordPress is a great option!
iVape Local would be happy to answer any questions that you might have. You don’t have to be a customer for us to help you. If you can think of any questions or if you need some guidance on deciding what to do about your website please send us an email or fill out the form and we will reach out to you.

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